What changed: The trust bar now shows the actual Trustpilot score and number of reviews. A breadcrumb (Home › Home care services › Elderly care) is added. The header and menu are unchanged.
Why: A specific score is more convincing than "Excellent" alone. The breadcrumb helps visitors move up to the services page and lets Google show the page's place on the site in results.
Position: Breadcrumb is new, between the trust bar and the hero. Everything else stays where it is.
H1Elderly care at home from trusted carers
pCuram helps you find the right carer for elderly care at home, anywhere in the UK. Whether you need home help for an elderly parent a few hours a week, overnight support or full-time live-in care, you can search DBS-checked carers near you, message or video call them, and choose the carer who feels right.
Real Curam carer with an older client at home (not stock).
Client to supply or approve
WebP, preloaded, not lazy-loaded, fixed width/height.
Alt: describe the scene, e.g. "Curam carer helping an older woman prepare lunch at home"
What changed: H1 changed from "Find local experts in elderly care at home" to "Elderly care at home from trusted carers". The intro was coded as an H5 heading; it is now a normal paragraph, rewritten. A hero photo is added. The postcode search and phone number are kept.
Why: The H1 now opens with "elderly care at home" (2,200 UK searches a month). The old intro was generic; the new one names Curam, repeats the main term, covers the care types and explains that you choose your carer. The photo adds warmth; it must be compressed and preloaded so it does not slow the page.
Position: Same place, at the top.
H2Recommended carers
SameYears' experience
"Recommendation excerpt..."
Date · Care type
Years' experience
"Recommendation excerpt..."
Date · Care type
Years' experience
"Recommendation excerpt..."
Date · Care type
Years' experience
"Recommendation excerpt..."
Date · Care type
H2What is elderly care at home?
ChangedElderly care at home is practical and personal support from a carer, provided in the older person's own home rather than a care home. It helps people keep their independence, routines and connections while getting the help they need. Care can be a few hours a week or round the clock. It is one of the home care services you can arrange through Curam.
What changed: Heading changed from "What is elderly care?" to "What is elderly care at home?". Copy rewritten as a short, direct definition. A link to the home care services page is added. The duplicated "Why choose elderly care at home?" headings that followed are removed from here.
Why: A short, self-contained answer is what Google and AI search are most likely to quote. The page currently only links to the services page from the menu.
Position: Same place, the first content section. The "Why choose elderly care at home?" copy moves down to the "vs care homes" section.
H2What does an elderly carer do?
NewSupport is agreed with your carer and tailored to your needs. It typically includes:
- Personal care such as washing, dressing and continence care
- Help taking prescribed medicines
- Cooking and meal preparation
- Preventing falls and accidents in the home
- Laundry, light housework, gardening and admin
- Companionship and help staying socially active
- Shopping, transport and accompanying to appointments
- Help with pets
Every task is set out in a service agreement between you and your carer before care begins, so everyone is clear on what's expected. As needs change, the agreement can be updated. Support can start with a few hours a week and increase over time.
Real Curam carer helping with an everyday task, e.g. preparing lunch or a walk in the garden.
Client to supply or approve
Beside the list on desktop, above it on mobile. Lazy-load is fine here.
Alt: describe the scene, e.g. "Carer and older man preparing lunch together in his kitchen"
What changed: A new H2 section, built from the live H3 "Responsibilities, duties and tasks of a home carer". The six duties were H5 headings; they are now a list. Two duties are added from elsewhere on the live page (shopping and transport, help with pets). A short paragraph on service agreements and a supporting photo are added.
Why: It answers a question people search for directly and ties into "carers for elderly" (3,500 UK searches a month). A list is easier to scan and for Google to read. The service agreement paragraph reassures families.
Position: Moved up. On the live page the duties sat under "Why choose elderly care at home?", after "How does elderly care work?". Now they come straight after the definition.
H2Types of elderly care
ChangedH3How does it work?
Care is arranged around the level of support needed now, and can change as needs change. You agree the type of care, the hours and the tasks with your chosen carer.
H3Hourly and visiting care
Regular visits for personal care, meals, medication or companionship.
Hourly care ›H3Live-in care
A carer lives in the home to provide full-time, one-to-one support.
Live-in care ›H3Overnight care
Sleeping or waking night support for safety and peace of mind.
Overnight care ›H3Respite care
Short-term cover so family carers or a regular carer can take a break.
Respite care ›H324-hour care
Round-the-clock support from a team of carers.
24-hour care ›H3Dementia, palliative and specialist care
Carers experienced with dementia, Parkinson's, stroke recovery and end-of-life care.
Dementia care ›What changed: Three live sections merged: "How does elderly care work?", "Elderly home care services" and "Types of elderly care". "How does elderly care work?" is kept as the H3 "How does it work?". The live page listed four care types as H4s; there are now six cards (adding 24-hour care and a card for dementia, palliative and specialist care, which the live page linked to separately), each with an image and a link. Hourly care is listed first.
Why: The three sections repeated each other. The headings avoid repeating "elderly care at home", which is already in the H1, so the page reads naturally. Many people searching for elderly care want visits rather than live-in care, so hourly comes first. All links now use the same web addresses as the main menu.
Position: "How does elderly care work?" moves down (it was the second content section). The care type list moves up (it came after the care home comparison).
H2Home care vs care homes
ChangedH3Why choose care at home?
Care at home lets someone stay independent in familiar surroundings, keep their routines, and stay close to family, friends, community and pets. One-to-one support also suits people with complex or progressive conditions, such as Parkinson's, Alzheimer's and other forms of dementia.
| Care at home | Care home | |
|---|---|---|
| Where | Your own home | Residential setting |
| Support | One-to-one, around your routine | Shared staff, set routines |
| Family, friends and pets | Stay close; pets can stay | Visiting hours; pets usually not allowed |
| Flexibility | From a few hours a week to full-time | Full-time residence |
H3Is home care cheaper than a care home or nursing home?
It depends on the level of care needed and the carer's rate, but home care is often more affordable. The average live-in rate charged by carers on Curam is [£1,127 per week, as of month year].
What changed: H2 changed from "Benefits of home elderly care vs care homes" to "Home care vs care homes". "Why choose elderly care at home?" is now the H3 "Why choose care at home?", using the live copy. The benefits list becomes a side-by-side table. "Is home care cheaper than a care home or nursing home?" is kept as an H3. The live-in average is flagged for confirmation.
Why: A table suits a comparison question and is easy to scan. Keeping the question headings matches how people search. Care home rows stay general, as we will not add care home prices without a source.
Position: Same area of the page. The "Why choose elderly care at home?" copy moves down into here from near the top.
H2How much does elderly care cost?
ChangedCarers on Curam set their own rates, which vary by experience, qualifications, location and the level of care needed.
Live-in care
Average [£1,127/week]
From [£850/week]
Hourly care
Average [£20.50/hour]
From [£15/hour]
Overnight care
Rates depend on sleeping or waking nights.
Cost of overnight care guide ›Private clients also pay a Curam client fee of [confirm %]. Figures correct as of [month year].
H3Check average rates in your postcode
Comparison with the Homecare Association rate: [update to current published rate, or remove]
What changed: H2 changed from "Costs of elderly care" to "How much does elderly care cost?". The "General costs" H3 is removed. Rates are shown in three cards, each flagged for confirmation and a date. Links to the three cost guides and the cost calculator are added. "Check average rates in your postcode" moves from H2 to H3. The "With Curam you pay less but your carers earns more" H5 is removed until fees are confirmed. The Homecare Association comparison is flagged.
Why: The question heading matches what people search ("cost of in home care for elderly", 380 a month). Undated figures can mislead. The £28.53 comparison looks out of date. The removed line had a typo and depends on fee figures that currently conflict.
Position: Moves up one place, because the "How it works" steps now sit further down with the hiring section.
H2How to pay for elderly care
ChangedMost people pay for home care privately, but you may be entitled to help with the cost. Follow these three steps to check what support you can get:
Use a benefits calculator to see what you may be entitled to.
Find out if you are eligible for NHS continuing healthcare funding.
Ask your council about local authority funding, starting with a free needs assessment.
If you still have difficulty paying for care, you could consider other options such as equity release.
H3Council funding
In England, the council may contribute if your savings and assets are below the upper capital limit, currently £23,250 [confirm still current]. How much it pays depends on your needs and what you can afford. The first step is a free needs assessment, which anyone can ask for.
H3NHS continuing healthcare
People with long-term, complex health needs may qualify for NHS continuing healthcare, which is arranged and funded by the NHS. Eligibility is based on assessed needs, not a particular diagnosis.
H3If you live in Scotland, Wales or Northern Ireland
Funding rules differ across the UK. [Client or reviewer to supply a short, sourced summary]
H3Paying your carer through Curam
Your carer sends a service agreement and shift invoice to your Curam account for approval. Payment is held securely and released to the carer after the shift. Off-platform and cash payments are not accepted.
Sources: NHS: getting a needs assessment · NHS continuing healthcare · House of Commons Library: cap on care costs · Last reviewed [date]
What changed: The live page's three funding steps (benefits, NHS funding, council funding) are kept as a numbered guide, with the equity release option and the live page's links. The question headings become plain labels: "Council funding", "NHS continuing healthcare", "If you live in Scotland, Wales or Northern Ireland" (new) and "Paying your carer through Curam". The council funding copy is corrected and sources and a review date are added.
Why: As a list of questions, this section repeated the FAQs. A step-by-step guide is clearer and more useful, and the questions people ask still appear in the FAQs. The live page says the savings limit "will rise to £1,000,000 from October 2023". That is wrong: the planned figure was £100,000, the reform was delayed to October 2025, and the government cancelled it on 29 July 2024 (House of Commons Library, briefing CBP-9315). The £23,250 limit has been frozen since 2010, so it is kept but flagged for confirmation. This is money and health guidance, so it needs sources and a named reviewer.
Position: Same place.
H2Why choose Curam for elderly care?
ChangedH3Vetted, experienced carers
Every carer is interviewed, DBS checked, legally entitled to work in the UK, and their qualifications are verified.
H3You choose your carer
Search, message and video call carers, then agree their responsibilities before you hire.
H3Individual support
In-home care with Curam respects independence. It is tailored to each individual while allowing them to live in the comfort of their own home.
SameNeed more hands-on support? Managed care › Pending: client to confirm managed care wording
What changed: The three H4s become H3 cards: "Experts and experience" is now "Vetted, experienced carers", "Self-managed" is now "You choose your carer", and "Individual support" is kept with its live copy. A managed care link is added below, on hold. The stats band (hours of care, carers, response time) moves here, flagged for updated figures.
Why: Clearer, benefit-led headings. The live page says "Curam does not provide managed care" but the menu promotes a Managed Care service, and it quotes 12% and 15% fees (the homepage says 10%), so these need Curam's confirmed wording. The stats back up the claims next to them.
Position: The stats band moves up from near the bottom of the page, where it sat under "We are making sure you get the ideal carer with each passing day".
H2How to find and hire an elderly carer
ChangedH3How does Curam work?
Curam connects you directly with self-employed, vetted carers. It takes three steps:
Search carers near you, or post your care needs and let carers apply.
Message or video call your chosen carers through the Curam app.
Agree a service agreement and hire your vetted, insured carer. Change or cancel with 48 hours' notice.
Looking locally? See elderly care in our locations ›
What changed: "How it works?" and "How to find and hire an elderly carer with Curam?" are merged. The question is kept as the H3 "How does Curam work?". The step numbers were H2 headings; they are now visual only. "Take the first step..." and "Find & hire your Elderly carer" are no longer headings, but the postcode search is kept. A link to the location pages is added.
Why: The two sections said the same thing. Numbers and button labels should not be headings. The page asks for a postcode but never linked to the location pages.
Position: The three steps move down, from the middle of the page to join the hiring section near the end.
[relevant qualification or experience] · Last reviewed [date]
What changed: A "Reviewed by" box with name, role, qualifications and review date.
Why: The page gives funding and NHS guidance but shows no author, reviewer or date. A named, qualified reviewer is one of the clearest trust signals for a care page. Curam must nominate a real person.
Position: New, just before the FAQs.
H2Frequently asked questions
ChangedH3Can I choose a male or female carer?
Yes. When you set up your care request, you can say whether you would prefer a male or female carer, and carers who match your needs will apply. New
H3Can I try a carer before committing?
Yes. We recommend calling or meeting a carer before you hire them, and all carers can be tried on a trial basis. Any arrangement can be changed or cancelled with 48 hours' notice. New
H3How quickly can elderly care start?
Carers usually respond to new care requests within [2 hours], and it is often possible to hire a carer within hours. New
H3What happens if my carer is ill or goes on holiday?
You can arrange cover through Curam, including last-minute live-in care if a carer cancels or is unwell, and respite care while your regular carer is away. New
H3Can a carer look after a couple?
Yes. Carers on Curam can provide care for couples. Rates depend on the level of care needed and the number of people being cared for, so agree this with your carer. New
H3What is carer fatigue?
Carer fatigue is the physical and emotional exhaustion family carers can feel after caring for someone over a long period. Regular breaks help, and respite care provides cover while you rest. Find out more about respite care. New
H3Is paying for elderly care tax deductible?
Elderly care is not usually tax deductible, so you cannot claim payments to carers against your income tax. However, depending on your circumstances, council funding may cover some of the cost. Same
What changed: The "Frequently asked questions" heading is kept. The tax question is kept, now as an H3 with its live answer. Six new questions are added about choosing and managing a carer, and "What is carer fatigue?" from Google's People Also Ask. The live respite question is removed.
Why: The FAQs should answer questions the rest of the page does not. Cost, funding, dementia and respite care already have their own sections or cards, so repeating them here adds nothing. The new questions use facts from the live page (gender preference, trial periods, cover for sickness and holidays, care for couples).
Position: Same place.
Thousands of families have found elderly care with Curam (styled text, not a heading)
Blog: What to do if an elderly person suddenly becomes confused
Blog: What to do when an elderly person has a fall at home
Blog: What to do if your home carer doesn't turn up
Find an elderly carer near you
What changed: "Thousand of satisfied clients have used hourly in-home care with Curam" changes from an H2 to styled text and is corrected. "We are making sure you get the ideal carer with each passing day" is removed as a heading (its stats moved up). Blog cards are kept. All buttons to point to one destination.
Why: The first heading had a typo and named the wrong service. Neither line is a real section heading. The live buttons go to four different pages.
Position: Same place, at the bottom.